Vieser is pleased to announce the appointment of experienced executive and board professional Arto Pohjonen as the new Chairman of the Board.

Arto Pohjonen brings a wealth of experience from the construction industry and has previously held various senior positions, including serving as the former CEO of Lujatalo and Destia. Currently, Pohjonen serves as Chairman of the Board at Newil&Bau and Inlook, and board member at HOAS.

– I am looking forward to contributing to the ongoing development of Vieser’s strong brand and to support the continuing expansion of Vieser’s operations in Sweden and Norway. The family-owned nature of the company, along with its long-standing history, offers a solid foundation of values that I am committed to maintaining in our daily activities and operations, says Pohjonen.

Pohjonen succeeds Håkan Olson, who has served as Chairman since 2018. The Board extends its deepest gratitude to Olson for his dedicated service to the company.

– We are thrilled to welcome Arto Pohjonen as our new Chairman. His extensive experience and leadership will be invaluable as we continue to build our brand and drive growth and innovation at Vieser, says Annika Jyllilä-Vertigans, CEO at Vieser.

Mia Folkesson and Janne Pöllänen continue to serve as Members of the Board at Vieser.

For more information:

Tiina Pekola

Head of Marketing and Communications
+358 40 585 5107
tiina.pekola@vieser.fi

The new visual identity builds on Vieser’s strengths and value promise and reflects on our history of 50 years and beyond.

The renewed visual identity reflects Vieser’s value promise

The renewal was done thoughtfully and respecting the long history of Vieser. The aim of the update was to clarify the understanding of the Vieser brand – why it is relevant and how it distinguishes itself from competition. Our vision, values and promise are strongly reflected in the renewed brand identity.

”At Vieser, we are deeply committed to our core values, with sustainability woven into the very fabric of our company culture. It’s vital that our principles—Caring, Collaborative, Dedicated, and Pioneering—reflect in our brand identity. We believe that by embracing these values, we can drive meaningful change and foster a more sustainable future”, highlights Annika Jyllilä-Vertigans, CEO, Vieser.

Simply smart living

Vieser’s vision to become the leading partner in smart living solutions across the Nordics was taken into consideration. As a forward-thinking Finnish company, we believe that Vieser is uniquely positioned to differentiate from the competition through the exceptional functionality and product design. We take pride in our innovative approach, striving not only to meet the needs of the customers but to exceed their expectations.

Vieser’s vision to become the leading partner in smart living solutions across the Nordics was taken into consideration.

“Vieser brand wants to express Nordic warmth – a natural, down-to-earth lifestyle with appreciation of high-quality, balance and well-being of people and the planet​”, says Tiina Pekola, Head of Marketing and Communications, Vieser.

“We’re excited to highlight our commitment to quality and innovative solutions that enhance everyday life. Our motto, “Simply smart living,” reflects our belief that intelligent design and exceptional craftsmanship can effortlessly improve your lifestyle”, Pekola continues.

The brand’s visual identity update was carried out together with strategy and brand agency Co-founders

“Revitalising the essence of this truly innovative and successful brand was a challenge that we fully immersed ourselves in. Together with Vieser’s team, we created a brand narrative and visual identity that pay homage to the Ostrobothnian roots of the company, while envisioning the future of sustainable living“, says Alexandra Monsi, Senior Strategist, Brand & Culture, Co-founders.

Get to know our refreshed visual identity

The new look can already be seen across our digital channels and at our exhibition stands. The in-house implementation is still ongoing. Discover the essence of Nordic warmth and innovative functionality of Simply Smart Living in the video below.

More information

Tiina Pekola, Head of Marketing & Communication, Vieser

tiina@vieser.fi

Download Vieser-logo (screen):

Download Vieser-logo (print):

Vieser designs and sells high-quality floor drain solutions and unique design covers and bathroom products. Production started in Kauhajoki in 1973 and today all production still takes place in Finland. Vieser floor drains play a small but crucial part in prolonging the life cycle of buildings. Since 1973, over 7 million Vieser drains have been installed in the Nordics.  

Sustainable development is considered in the design of products and innovations, in materials, and in recyclability – throughout the value chain. Our goal is to serve the markets with stylish solutions that belong in the modern home and improve customers’ daily lives. 

Vieser starts using recycled plastic in the production of casting shields and thus takes first steps towards circular economy. Increasing the use of recycled plastic in production is one of Vieser’s main sustainability goals. Work has now started on the parts that support the use of the main products, floor drains.

The floor drain is fitted with a casting shield which is intended to prevent grout and filler from entering the floor drain. Now these blue lids that are familiar to professionals around Nordics are made of recycled plastic.

Production of the new casting shields has already started which means that all Vieser floor drains manufactured from the middle of May 2024 have new recycled plastic casting shields with them. Floor drains with these new shields will appear at distributors and retailers during this year depending on the turnover rate of the products.

First steps towards circular economy 

One of Vieser’s key objectives is the transition from using virgin plastic to recycled plastic which can also be recycled. Casting shield change influences Vieser’s carbon footprint positively. Due to the change the use of virgin plastics in the production will degrease with 4 000 kg. Since the casting shield is just a part of the entire floor drain, this has an equally small impact on the total emissions, but still, it is one more step to the right direction on the company’s sustainability roadmap. 

“Regarding our main product category, the drains themselves, we are looking forward to the results and progress of the durability tests of the recycled plastics. Floor drains must last at least as long as the bathrooms, even longer, therefore the durability of the materials used in manufacturing the drains must be really high”, Janina Ollberg Head of Portfolio & Sustainability at Vieser explains. 

The promotion of the circular economy continues as, together with Paree Group’s other subsidiaries, we strive to minimize the amount of waste and increase the use of recycled materials in production and packaging processes. 

More information 

Janina Ollberg, Head of Portfolio & Sustainability 
janina.ollberg@vieser.fi

Read more about Vieser’s sustainability here.

Vieser designs and sells high-quality floor drain solutions and unique design covers and bathroom products that have been manufactured in Finland since 1973. Vieser has a crucial role to play in prolonging the life cycle of buildings with first-in-class floor drain solutions.  

At Vieser, sustainable development is more than just short-term gains. It involves a dedication to long-term objectives and transparent business practices across all levels of our company. Our focus is on balancing the importance of sustainability and profitability, with both being equally paramount in our operations. Our first sustainability report brings together the spectrum of our responsibility.

At the core of our operations lies our commitment to sustainability. Our values – Caring, Collaborative, Pioneering, and Dedicated – are not just words on paper, but principles that guide every decision we make. Since 2020, we have made sustainability a key strategic focus, aligning ourselves with the principles of sustainable development. For us, sustainability is not only a moral imperative but also a business necessity. It is essential for our market access and long-term success. We constantly strive to reduce our environmental footprint. By innovating sustainable solutions and staying ahead of market trends, we not only drive our business forward but also strengthen our brand, enhance credibility, and foster trust with our stakeholders.

Highlights of 2023

During 2023 we engaged in a double materiality analysis and finalized our first sustainability roadmap. We also made strides in measuring GHG emissions for Scopes 1, 2 and partially for Scope 3, and began incorporating recycled plastic into our packaging. Our focus on Design for Sustainability is now in practice in our new product development, and we are leading the Circular Economy Centre of Excellence of Paree group in collaboration with other Paree subsidiaries. Additionally, all Vieser staff have successfully completed Code of Conduct training by the end of 2023.

Sustainability from governance to execution

At Vieser, our commitment to sustainability starts at the top with our Board of directors, CEO, and leadership team. The CEO holds the primary responsibility for driving forward our sustainability strategy to ensure its successful implementation. Our Board plays a crucial role in approving sustainability targets, roadmap, and key performance indicators. Sustainability is a key metric used to set performance targets. Our leadership team takes sustainability risks seriously, incorporating them into our broader business risk assessments. In fact, our 2023 double materiality assessment also examined sustainability risks and opportunities.

”As a family company, we take our responsibility towards our stakeholders seriously and have a true will to create a lasting, positive legacy.” Annika Jyllilä-Vertigans CEO, Vieser Oy

Climate and circular economy

In 2023, we conducted our first carbon footprint calculations for the year 2022, focusing on Scopes 1 and 2 as well as categories 1, 4, 5, 6, 7, and 9 of Scope 3. While we found that data coverage and quality for Scope 3 are still at a basic level, it became clear that Scope 3 emissions accounted for most of our company’s emissions. This insight confirmed us that our sustainability efforts and focus should be on reducing our Scope 3 emissions moving forward.

In 2023, Vieser participated in the Circular Design training programme organized by Design Forum Finland to enhance our understanding of best practices in the field. Additionally, together with Paree Group subsidiaries we work with an initiative to minimize waste and increase the use of recycled materials in our production and packaging processes. Our key objective is the transition from using virgin plastic to recycled plastic which can also be recycled. Furthermore, we are in the process of shifting towards using more recycled materials in our products.

Upcoming milestones

Our aim is to enhance data quality and encompass all relevant Scope 3 categories to allow us to set Science Based Targets. In the meantime, we are actively collaborating with our suppliers to reduce energy consumption and improve material efficiency. As we are not owning production facilities, collaboration remains our most effective approach for achieving results both internally and externally. Our focus is on closer partnerships with suppliers, customers, and key stakeholders to work towards a future of sustainable materials reuse and recycling.

Sustainability was identified as a key strategic initiative for Vieser in 2020, and we have made significant progress towards formalizing a roadmap aiming to achieve net-zero operations by 2035. Moving forward, we will release an updated report annually to demonstrate our ongoing dedication to sustainability.

More information about our responsibility commitments, goals and measures can be found in our 2023 sustainability report (eng.)  Download report

More information:

Tiina Pekola, Head of Marketing & Communications
Janina Ollberg, Head of Portfolio, Supply Chain & Sustainability
Annika Jyllilä-Vertigans, CEO

Vieser Oy, part of Paree group

Vieser has a crucial role in prolonging the life-cycle of buildings with first-in-class floor drain solutions. Vieser’s products have been manufactured in Finland since the beginning, 1973.

Vieser will participate in Nordbygg, the largest meeting place for the building and construction industry, in Stockholm, on 23-26 April.

Nordbygg brings together architects, real estate developers, property managers, installers, craftsmen, and project managers to talk about the future of the construction and real estate industry.

“Sustainability is one of our strategic priorities, and we are strongly committed to the development work. We have just received EPDs for four of our product groups and are working together with Uponor, Grohe and SlutaRiv Sverige Ab to reduce the industry’s carbon dioxide emissions by reducing demolition,” says Jens Persson, Head of Sales Professional.

Vieser presents its product range and new products

We present selected products from our product selection, such as the lowest floor drain on the market – Vieser One Extra Low, a great solution for tight installation spaces.

All Vieser drains are compatible with all Vieser drain covers and gratings. For example, you can combine Vieser One Extra low with Vieser Line floor drain and have the floor drain close to the wall with a height of only 90 mm.

In addition to the selection of our floor drain range, we are introducing a new product for the Swedish market: A new membrane flange from Apex Sealsolution for the wall-to-wall placement of Vieser Line.

You will find us at stand A10:38.

Admission is free for professionals. Get your free ticket here

Mari Tuomisto joined Vieser as Head of Sales in March. Mari has over twenty years of experience in the construction products and has worked in sales, marketing and business development positions in Finland and other Nordic countries.

At Vieser, Mari leads the customer relationship management and sales in Finland and the Baltic countries.

Contact details:

Mari Tuomisto, Head of Sales

+358 50 331 3189
mari.tuomisto@vieser.fi

An EPD (Environmental Product Declaration) is a third-party verified report that presents the environmental impacts of a product throughout its lifecycle.

EPDs are increasingly required in the construction sector as they allow the detailed environmental assessment of different building materials. EPDs follow the Life Cycle Assessment (LCA) methodology and provide standardized data on, for example, emissions related to materials processing and manufacturing. EPDs are valid for five years.

EPDs granted for extension rings, floor drains, gratings and linear floor drains

Vieser’s product group specific EPDs list all the extension rings, floor drains, gratings, and linear floor drains that are covered by the EPDs. The EPDs comply with the ISO 14025 and EN 15804 standards and are available at EPD library maintained by The International EPD® System program. All four EPDs are also available in the material bank on our website:

Download Vieser’s EPD for extension rings here. (EPD registration number: S-P-11693.)

Download Vieser’s EPD for floor drains here. (EPD registration number: S-P-05962.)

Download Vieser’s EPD for gratings here. (EPD registration number: S-P-11691.)

Download Vieser’s EPD for linear floor drains here. (EPD registration number: S-P-11692.)

EPDs are a step forward in our sustainability work

At Vieser, sustainability initiatives are at the core of our business strategy, and we are committed to taking concrete steps toward a better future.

“The EPDs help our clients to receive reliable, transparent, and up-to-date information about the environmental impact of our products,” says Janina Ollberg, Head of Portfolio, Supply Chain & Sustainability.

Read more about our sustainability here.