Annika Jyllilä-Vertigans new CEO at Vieser

Vieser Oy, press release 9 February 2018

Vieser Oy, a subsidiary of Finnish family-run Serres Group, has appointed Annika Jyllilä-Vertigans as its new CEO. Jyllilä-Vertigans will start her new position on 12 February 2018. Her background in international trade and crystallisation of customer experience is ideal for steering the company towards new possibilities. Her successful predecessor, Mika Hagberg, will continue as CEO of Vieser’s parent company, Serres Group.

“Vieser’s story is interesting: it is both old and new. The company started operating independently in 2016, but its roots under Serres Oy go back almost 40 years in Finnish expertise and innovation. Vieser’s long-term customer-centred work has been fruitful. The company stands on firm ground, thanks to satisfied customers, a highly competent team and a well-functioning product portfolio. But we are in an excellent position to grow, take on new customer groups and offer them something new. Finding a new angle in the consumer field through design offering is a very interesting challenge for us as a company. It is a pleasure for me to join the Vieser team and to start building something new,” says Jyllilä-Vertigans.

“Through her international expertise and customer-centred approach, Jyllilä-Vertigans has the right kind of background for the position. Her skills are vital for tackling future challenges and securing our continued development. I wish Jyllilä-Vertigans all the best in her new position,” says Håkan Olson, Chairman of the Board at Vieser Oy.

For more information:
Annika Jyllilä-Vertigans, CEO, Vieser Oy
Tel. +358 400 661 252

Vieser Oy
Vieser is a Finnish family business with its roots in Ostrobothnian craftsmanship and Scandinavian top design. We have been committed to first-rate design and SMART solutions for over 40 years. We make innovative floor drain solutions that not only fulfil but also exceed the demands of our professional clients and end users, i.e. property owners.

We are a clear market leader in Finland and also have a good foothold elsewhere in the Nordic countries – our customers keep coming back to us over and over again.

Vieser is part of Serres Group, with the first group company established in 1973. With a staff of more than 350, Serres Group’s net sales totalled some 55 million euros in 2017.