Vieser Oy, Press release 20 September 2019
Vieser in the spotlight at Habitare with its award-winning Natural by Vieser booth
Today’s bathrooms have experienced a major transformation from a technical facility into a genuine interior design space, styled to achieve an ambience through its surfaces, materials and lighting. Consumers, builders and designers alike know this, which is why it is important – if not absolutely essential – for the industry to offer alternatives.
“We wished to highlight our Natural by Vieser design floor drain range in a complete bathroom world, to inspire and open up new opportunities for bathroom design,” says Vieser’s CEO Annika Jyllilä-Vertigans. “Vieser’s offering includes other themes as well and for Habitare we selected the simple and elegant Natural by Vieser theme, which was brought to life by our designer Linda Bergroth with a warm, minimalist Japanese-inspired display built in a pavilion style. Together with our partners, we can create new kinds of worlds and inspire home owners.”
“Our booth highlighted a new perspective on design bathroom floor drain covers and offered visitors an oasis of calm amongst Habitare’s bustle, with a nod to ‘Mind Spaces’, Habitare’s theme for this year. We are grateful and delighted for the attention that we received from the fair visitors and in the form of awards,” says Anna Elo, Head of Marketing and Communications at Vieser. “We were thrilled to receive both the award for the best fair booth given by Sisustustoimittajat Ry and the award for best booth presented by Habitare’s international bloggers. It’s wonderful to see that high-quality Finnish design interests the general public and that people are taking brave steps to achieve individual and unique solutions in bathroom design.”
Our Natural by Vieser collection is based on a natural aesthetic. The booth featured the floor drain cover materials Accoya (wood), Dekton (sintered stone) and powder-coated stainless steel. The cornerstones of our operations are the longevity and durability of the materials in daily use and their eco-friendliness. The floor drain cover intended as a design element is designed to withstand the test of time and changing trends and styles. Vieser collaborates with two of Finland’s top designers, Saku Sysiö from Aivan and Arni Aromaa from Pentagon Design. Complementing the bathrooms were also INR’s glass shower partitions and Vola’s matt-white faucets and showers. Furniture by Made by Choise and textiles by Lapuan kankurit added to the decor.
Vieser is a genuine Finnish design product. Our product has been manufactured in Kauhajoki, Ostrobothnia since 1973. We are a market leader in Finland in the manufacture of floor drains, and we also have operations in Sweden and Norway.
Vieser in publications on Habitare: The Northerly (in English) and Finnish Design shop, Design stories
Head of Marketing and Communications
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